Roger Albert Clark Rally delivers multi-million pound boost
With exactly one month to go before the start of the 2021 Roger Albert Clark Rally (25-29 November), the organisers have revealed that the event will deliver a multi-million pound boost to UK rallying and the regions visited by the five-day event.
An economic benefit study has been completed and the results show just how much of a boost the rally brings to the sport and to host towns and regions, notably Carlisle and Welshpool.
After a challenging two years for the sport under the constraints of COVID, the UK rally industry will benefit by an estimated £2 million spend from the 150 competitors on the entry list. This represents the money spent on entering the event, supplies like fuel and tyres, car preparation, on-event servicing and post-event repairs, replacements and rebuilds. As many as a dozen fresh car builds have been completed specifically for the rally.
Many small companies and self-employed individuals earn some or all of their income from rallying and with the sport significantly shut down for more than a year, the Roger Albert Clark Rally has delivered a very timely boost.
Meanwhile, hotels, B&Bs, pubs, restaurants and shops in the areas around the route will take a share of an estimated spend of £1 million from competitors, officials and spectators. Hotels close to the overnight halts have been fully booked for many months.
Rally manager Colin Heppenstall said: “it is very important to recognise what the rally brings to our industry and the places we visit. For hotels to be full in late November is a major boost for our host towns.”